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Impel Partners with Xtime to Create the Industry’s First End-to-End Conversational AI Scheduling Solution. | Details

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Impel Partners with Xtime to Create the Industry’s First End-to-End Conversational AI Scheduling Solution. | Details

Leading the Automotive AI Revolution

Leading the
UK Automotive AI
Revolution

Turn shoppers into buyers, and buyers into lifelong customers, with the auto industry’s most advanced
AI-powered Customer Lifecycle Management platform.

Personalised engagement
at every stage of the
customer lifecycle.

Impel’s end-to-end customer lifecycle management platform enables auto retailers of all sizes and types to deliver seamless customer experiences at every touchpoint. From the website to the showroom and sales to service, it’s the only AI platform you need to grow your business.

Whether it’s supporting a shopper as they search for the perfect vehicle, scheduling the next service appointment for a customer, or helping a consumer sell or trade-in their vehicle, Impel AI is with you every step of the way.

Impel AI Engagement Image

AI-powered solutions that deliver exceptional customer experiences and better results for every area of your business. All in one platform.

COMMUNICATION

Communications

Enhance staff productivity and business results with purpose-built Automotive AI that works with your team to deliver white-glove experiences at every customer touchpoint.

MERCHANDISING

Merchandising

Drive shoppers from the screen to the showroom with AI-powered interactive content and immersive experiences that engage and educate.

IMAGING

Imaging

Make your inventory stand out from the crowd with Computer Vision AI that transforms static vehicle images into showroom-quality digital experiences.

What sets Impel's AI-Powered
Communications Solutions apart?

COMMUNICATION
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Next-Generation
Conversational AI

No auto-responders or chatbots here. Powered by state-of-the-art generative conversational AI paired with a mix of proprietary models and automotive industry-specific training data, we deliver conversations so humanlike that customers will ask for your AI by name!

MERCHANDISING

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Seamless Platform
Integration

Impel’s fully integrated communication platform works with your existing systems for maximum operational effectiveness and staff adoption. And our automated scheduling function reduces administrative overhead while delivering higher sales and service appointment show rates.

IMAGING

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Immediate ROI

Once you launch Impel’s generative conversational AI for dealerships, you’ll see results almost instantly. Your AI goes to work immediately, engaging consumers in chat, responding to shopper leads, and reaching out to customers to drive service appointments. Now that’s smart automation.

Sales AI Copilot

Exceptionally human AI that
converts more customers

Your BDC and Sales teams are busy, so let Impel do the “busy work.” Sales AI Copilot ensures immediate and persistent follow-up with every online lead 24/7. With conversational dialogue delivered through email and SMS text, Sales AI engages consumers in humanlike interactions and hands off pre-qualified, ready-to-buy shoppers to your dealership personnel. You can focus on closing deals and building relationships while Impel handles the rest.

Chat AI

Reimagine your
web chat experience

Chat AI engages website visitors with hyper-personalised, humanlike conversations designed to drive dealer business outcomes. It’s NOT a chatbot – Chat AI is a fully automated solution featuring the natural language processing capabilities of generative AI, a proprietary mix of large language models (LLMs), and system integrations and optimizations designed specifically for auto retailers like you. Get more quality lead conversions, increased showroom appointments, and lower abandon rates – without needing to constantly rescue conversations. With Chat AI, you’ll be able to turn online shoppers into buyers.

Service AI

Automated outreach that
drives service lanes further

Your customer relationships shouldn’t end with the sale. Service AI enables dealers to deliver personalised service communications through conversational AI software that drives customer loyalty – and revenue. By intelligently mining DMS data and proactively reaching out to customers with highly relevant service and maintenance reminders, Service AI drives lasting customer relationships and meaningful business results.

VINtelligent AI

The industry's most powerful data-driven acquisition and retargeting platform

Investing in digital advertising and retargeting is a necessity. But traditional banners and display ads are notoriously inefficient at driving high-quality traffic to your website. Enter Impel’s VINtelligent AI. Informed by first-party behavioral data, our technology delivers hyper-personalised digital experiences that both conquest and retarget your most valuable in-market shoppers, ensuring your dealership receives the highest-quality website traffic. Drive your performance marketing to new heights.

Exceptionally human AI that
converts more customers

Your BDC and Sales teams are busy, so let Impel do the “busy work.” Sales AI Copilot ensures immediate and persistent follow-up with every online lead 24/7. With conversational dialogue delivered through email and SMS text, Sales AI engages consumers in humanlike interactions and hands off pre-qualified, ready-to-buy shoppers to your dealership personnel. You can focus on closing deals and building relationships while Impel handles the rest.

Reimagine your
web chat experience

Chat AI engages website visitors with hyper-personalised, humanlike conversations designed to drive dealer business outcomes. It’s NOT a chatbot – Chat AI is a fully automated solution featuring the natural language processing capabilities of generative AI, a proprietary mix of large language models (LLMs), and system integrations and optimizations designed specifically for auto retailers like you. Get more quality lead conversions, increased showroom appointments, and lower abandon rates – without needing to constantly rescue conversations. With Chat AI, you’ll be able to turn online shoppers into buyers.

Automated outreach that
drives service lanes further

Your customer relationships shouldn’t end with the sale. Service AI enables dealers to deliver personalised service communications through conversational AI software that drives customer loyalty – and revenue. By intelligently mining DMS data and proactively reaching out to customers with highly relevant service and maintenance reminders, Service AI drives lasting customer relationships and meaningful business results.

The industry's most powerful data-driven acquisition and retargeting platform

Investing in digital advertising and retargeting is a necessity. But traditional banners and display ads are notoriously inefficient at driving high-quality traffic to your website. Enter Impel’s VINtelligent AI. Informed by first-party behavioral data, our technology delivers hyper-personalised digital experiences that both conquest and retarget your most valuable in-market shoppers, ensuring your dealership receives the highest-quality website traffic. Drive your performance marketing to new heights.

56% of auto shoppers
could be convinced to buy a car from
an online 360° walkaround without
having to test drive the vehicle.

Source: Think with Google

What sets Impel's AI-Powered Digital
Merchandising Solutions apart?

COMMUNICATION
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OEM Endorsed

Impel’s digital merchandising solutions are fully endorsed by leading OEMs. And our extensive multimedia content library represents one of the largest collections of brand-compliant digital assets in existence.

MERCHANDISING

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Seamless Platform
Integration

You’ve invested time and effort to choose the operational systems that work best for your dealership. Impel works with your existing tech stack to help you get better results faster.

IMAGING

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Trusted Customer
Support

From onboarding and training, to technical support and performance monitoring, we’re with you every step of the way. Because your success is our success.

360° WalkArounds

Transform static pages
into immersive experiences.

Put your customer in the driver's seat. Take stagnant, one-dimensional vehicle images and create a dynamic, engaging digital showroom with Impel’s 360° WalkArounds. Shoppers have complete control to explore every inch of the vehicle, producing a truly immersive experience that keeps consumers engaged—and drives them towards your sales team.

Feature Tour

Showcase the value of every vehicle’s unique features

Feature Tour breaks down even the most complex vehicle features and options with easy-to-understand descriptions, images, videos and explainer content, right on your VDPs. It’s the easiest way to keep shoppers from leaving your site by maximising your new and used car merchandising.

AI Image Enhancement

Turn static photos into dynamic
eye-catching masterpieces

Showcase your vehicles with clean, consistent, professional-looking visuals and background environments. Powered by adaptive Computer Vision AI, Impel’s solution enables dealers to easily optimise image quality and engagement, remove background clutter and comply with OEM-mandated imaging requirements using authentic professional-quality imagery.

F&I Advantage

Educate shoppers on F&I
before they buy

F&I products are critical to dealer profitability, but the process often leaves buyers confused and dissatisfied, feeling at the mercy of perceived high-pressure tactics. F&I Advantage builds interest and educates consumers before they ever arrive at the showroom, enabling personalised conversations and improving attachment rates. Introduce margin-enhancing F&I products early in the shopping process, showcasing warranty and protection plans directly on your VDPs.

Transform static pages
into immersive experiences.

Put your customer in the driver's seat. Take stagnant, one-dimensional vehicle images and create a dynamic, engaging digital showroom with Impel’s 360° WalkArounds. Shoppers have complete control to explore every inch of the vehicle, producing a truly immersive experience that keeps consumers engaged—and drives them towards your sales team.

Showcase the value of
every vehicle’s unique features

Feature Tour breaks down even the most complex vehicle features and options with easy-to-understand descriptions, images, videos and explainer content, right on your VDPs. It’s the easiest way to keep shoppers from leaving your site by maximising your new and used car merchandising.

Turn static photos into dynamic
eye-catching masterpieces

Showcase your vehicles with clean, consistent, professional-looking visuals and background environments. Powered by adaptive Computer Vision AI, Impel’s solution enables dealers to easily optimise image quality and engagement, remove background clutter and comply with OEM-mandated imaging requirements using authentic professional-quality imagery.

Educate shoppers on F&I
before they buy

F&I products are critical to dealer profitability, but the process often leaves buyers confused and dissatisfied, feeling at the mercy of perceived high-pressure tactics. F&I Advantage builds interest and educates consumers before they ever arrive at the showroom, enabling personalised conversations and improving attachment rates. Introduce margin-enhancing F&I products early in the shopping process, showcasing warranty and protection plans directly on your VDPs.

Unmatched scale and impact

For nearly a decade, we've been delivering exceptional experiences and better business results for auto retailers around the world. It's a history of excellence you can count on.

$0B

Sales and service revenue influenced by Impel AI

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360° WalkArounds
delivered

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Feature and option
customer interactions

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Countries active

Setting the industry standard for enterprise-grade Automotive AI

Purpose built for automotive retailing

Unlike open source LLMs, Impel’s verticalised AI platform was designed specifically for automotive retailing. Powered by state-of-the-art generative AI technology paired with a mix of proprietary models and industry-specific training data, we deliver the auto industry’s most powerful conversational experience.

Optimised for business outcomes and control

Our unique Automotive Optimisation Layer leverages proprietary, industry-specific guardrails and controls to drive business outcomes and ensure brand compliance for auto dealers and OEMs. These controls are fully customisable and serve to support individual retailer business practices while guiding LLM responses.

Deep integrations for better performance

Seamless integrations with leading data and system providers (including all major CRMs, DMS platforms, website and inventory feed providers) maximise staff productivity and response accuracy while preventing hallucinations and missteps that are prevalent in generalized LLMs.

Enterprise-grade security

We are certified and fully compliant with all GDPR, TCPA and CCPA regulations. To protect against the growing threat of jailbreaks and unauthorised uses, our AI engine is secured with proprietary control layers, specialized models, and safeguards for mitigating poor outcomes, monitoring inputs, and restricting responses.

Unlike open source LLMs, Impel’s verticalised AI platform was designed specifically for automotive retailing. Powered by state-of-the-art generative AI technology paired with a mix of proprietary models and industry-specific training data, we deliver the auto industry’s most powerful conversational experience.

Our unique Automotive Optimisation Layer leverages proprietary, industry-specific guardrails and controls to drive business outcomes and ensure brand compliance for auto dealers and OEMs. These controls are fully customisable and serve to support individual retailer business practices while guiding LLM responses.

Seamless integrations with leading data and system providers (including all major CRMs, DMS platforms, website and inventory feed providers) maximise staff productivity and response accuracy while preventing hallucinations and missteps that are prevalent in generalized LLMs.

We are certified and fully compliant with all GDPR, TCPA and CCPA regulations. To protect against the growing threat of jailbreaks and unauthorised uses, our AI engine is secured with proprietary control layers, specialized models, and safeguards for mitigating poor outcomes, monitoring inputs, and restricting responses.

Grow your industry knowledge with our resources

Blog

Impel Receives Motor Trader Innovation of the Year Award

Video

UK Car Dealer Live: How can car dealers really use AI in business?

Case Studies

Impel AI Transforms Productivity at Available Car UK

White Paper

A New Vision for AI-Powered Customer Lifecycle Management

More engaging customer experiences. Greater staff productivity. Better business results.

See for yourself what Impel AI can do for you.